They are talking about your Brand

Social media monitoring is the process of listening out for social media conversations that are relevant to your brand. Businesses engage in social media monitoring for several reasons, such as to connect with their customers, to provide customer support, to measure their social media reach, or to understand social media trends.

To “listen”, businesses use social media monitoring services to collect social mentions and track keywords, hashtags, and URLs that they are interested in.

Social media monitoring is also sometimes known as social listening.

Easily monitor how your audience feels about your brand with sentiment analysis, advanced social media monitoring, and reporting. Easily organize millions of conversations on social by labeling comments and posts.

Monitor conversations across social media by tracking the keywords that matter to your business. Zero in on brand advocates to understand how they’re influencing your audiences. Ensure all your community’s posts are answered and on time.

Know how your audience feels about your content through advanced sentiment analysis and easily discover how to create the content they will love. Label and analyze the sentiment behind every discussion, comment, or post to be able to respond in the right way and spot any potential crises before they happen.